Good sound design is magic.
When sound comes alive, it works below the surface of the intellect and is directly emotional. The audience might not be aware of it, but they are aware of the emotion it creates. The sun shines over the ocean, and you hear it shimmer, which makes you feel the sparkling light. In an underground environment, something trembles or rumbles. You can feel the darkness.
A good sound designer brings the audience into your world, immerses you into the story and removes the barrier of disbelief.
This is where the magic happens. And this is where our passion lies.